Betsy Johnson : Design Space LA Instillation

Client: Betsy Johnson

Year: 2025

Tags:

Prop Sourcing
Material Sourcing
Set Design Assistance

Betsy Johnson is a conceptual artist and creative director based in Paris. Her multidisciplinary practice operates at the intersection of visual art, industrial design, and fashion styling, with a focus on examining the tensions between infrastructural systems, perceived value, and the evolving conventions of fashion imagery in both still and moving forms. Informed by her extensive experience as a global consultant for major brands and artists, Johnson leverages unconventional strategies to redefine and elevate visual identities across diverse creative industries.

Brand: Identity + Ethos

Scope: Prop/ Material Sourcing + Set Design Assistance

Etoile Studio sourced props and materials for the set, including vintage white leather for a custom chair, faux Birkins, CRT TV’s, and assisted with the build and assembly.